There’s been more than one mention
of the value of silence in this space over the years, and perhaps even a
greater number of references to the power of brevity. These uncommon traits, or
perhaps they’re more learned talents, are revered by me both because of their
unfortunate scarcity in my area of work and my personal inability to master
either of them.
In the wake of the
senseless Boston marathon bombings, thousands of the cities unsettled commuters
were inspired by the power of brevity this past week by an IBEW Local Union 103
billboard that sits prominently at its headquarters along-side the busy I-93 Expressway. The sign, often used to display the organization’s
promotional messages or to post community related information, rotated two brief
and uncomplicated messages.
One said simply “Pray for Boston.” However it was
the other message that seemed to really resonate, that somehow summed it all up as it
cycled up every 10 or so seconds. Against a dark background there was one word
displayed in large white capital letters. One word.
It read simply COWARDS.
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